Sunday, March 23, 2008
L.A. hardly has a sparkling reputation for clean water. Just recently, we all learned that if you are one of the few that dare to drink the tap water in the city (or pretty much across the U.S., but bets are you'll find more barbituates in L.A. water), you're probably ingesting a pills' worth of steroids, antibiotics, anti-convulsants, mood stabilizers and sex hormones. So, in order to combat this influx of unwanted ingestion, UNICEF has made it's goal to bring clean water to the world, and L.A. is now part of that plan. It might be a tad sad to say, but their catchy commercial tune made me curious, so I ended up on the website. If the world needs saving, I don't think anyone will turn to me.
About the project: It's our single most bountiful resource. Yet, water is a daily privilege millions take for granted. The little known truth is that lack of clean and accessible drinking water is the second largest worldwide killer of children under five.
To address this situation, a nationwide effort is launching during World Water Week called the Tap Project, a campaign that celebrates the clean and accessible tap water available as an every day privilege to millions, while helping UNICEF provide safe drinking water to children around the world.
The Tap Project.
Beginning Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate a minimum of $1 for the tap water they would normally get for free. For every dollar raised, a child will have clean drinking water for 40 days.
As the world's leading children's organization, UNICEF understands the critical role water plays in a child's survival.
Currently, UNICEF provides access to safe water and sanitation facilities while promoting safe hygiene practices in more than 90 countries. By 2015, UNICEF's goal is to reduce the number of people without safe water and basic sanitation by 50 percent.