A late night run for two-buck Chuck finally got me to Trader Joe's new location off Sunset. Three parking garage floors down is the entry way to the store. I expected cheap grocery store goods, not a rehash of Rock n' Roll motifs. However, this store's novel location may have called for a new spin on things.
First, the elevator from the parking garage...
The walls of Trader Joe's
This is unusual for Trader Joe's, whose normal in-store decor themes ebb around the Islands. An oasis in the city if you will.
In the words of Bronwyn Jones "Los Angeles is a child star: beautiful, spoiled, percocious, naive. People love to hate L.A. The surface of the city glitters so brightly that it's sometimes hard to see the city's soul-or to discover if it has one. It's there, all right, though you won't understand it if all you have is a pocket-size book with a few celebrity names, some street addresses, and a handful of maps inside. You have to pound the pavement. Trust your instincts. Embrace the sordid and the silly, the high-brow and the lowbrow, the vast landscapes and the minute details. You'll learn that Los Angeles is a city worth finding." Indeed it is. There's a lot of scruff to sort through once you're here. Don't be naive, and don't trust too easy, it's a tough city that puts you through it's own hazing rituals. The darkness here is pretty dark, but L.A. has redeemable qualities. I'll show you where to look.
My business here is to provide a social documentary, an exercise in cohesive observation for those who view L.A. from far away and those who see the cracks up close. I love and hate L.A.; Amidst the bad, I want to offer the good, and single out people and places that make the city home. I share the opinion of Lynda Obst who said, "My perspective swells and shrinks in the daily drama. Often I lose it entirely. Writing is my tool for getting it back." Me too.